Godrej & Boyce, the flagship company of the Godrej Group, announced today that its business Godrej Appliances is the first appliances brand in India to opt for and receive the BEE ratings for its range of Deep Freezers. It will now offer its consumers the choice to buy 4 star and 3 star rated deep freezers to store frozen foods. Staying true to its commitment toward the environment, Godrej Appliances recently participated in the voluntary phase of getting BEE star rating labels for its range of Deep Freezers. With this, Godrej Deep freezers are the first in the industry to receive the BEE star rating. Godrej Deep Freezers not only save energy but also reduce CO2 emission. The brand has been relentlessly focusing its Research and Development initiatives towards designing products that encompass high energy efficiency as one of its core design features.
Last year, as a step further towards its vision of building an energy-efficient India, the Bureau of Energy Efficiency (BEE) extended the ‘Star Labeling Programme’ to Deep Freezers and Light Commercial Air Conditioners (LCAC). Deep Freezers, like Refrigerators, are used 24×7 to ensure the stored products last longer. Given the longevity and higher energy consumption, switching to a star labelled more efficient product delivers significant savings to consumers.
With consumers refraining from frequent visits to the stores as a matter of convenience and now during pandemic times as a matter of safety too, the need for storing food in bulk at home, especially frozen food products has increased in the past year. Consequently, the retailers too need more energy efficient cold storage solutions to store more. The Indian deep freezer market is expected to reach INR 2300 Cr by 2026-27, with a projected CAGR of 14.4% growing from INR 600 Cr in 2015-16.
Commenting on the star labeling, Mr. Kamal Nandi, Business Head & Executive Vice President, Godrej Appliances, said, “We are proud to be the first brand in the deep freezer industry to have received the BEE energy star rating. We stand by our commitment to deliver offerings that are high performing and also high on energy efficiency and environment friendliness. This is why we were one of the first organizations to have registered with BEE, during the voluntary phase. As an organization, we have been actively involved with the Energy Efficiency movement right from its inception and will continue to do so in future also.”