Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances has won the CII Design Excellence Award 2021 for it’s recently launched Godrej Edge Ultima SteelNoxWashing Machine in the category of Product Design for Consumer Appliances.
The primary evaluation criteria for the award included creativity and innovation, human perspective, sustainability among others. Acing all the parameters of evaluation, Godrej Appliances was recognised as the sole winner among consumer appliance category. The award celebrates organizations that strive to create new paradigms of design in India.
The Godrej Edge Ultima Steelnox blends aesthetics, durability and sustainability perfectly. It has a unique borderless design with soft shut, tinted toughened glass lids. Additionally, the control panel is protected with toughened glass to ensure no water seeps in. Both the wash & spin drums are made of rust proof stainless steel. The bezel design makes the lid usage convenient for consumers. In keeping with the brand’s commitment to the environment, the machine also comes with a 5star BEE rating that helps conserve energy and water. These innovative feature and designs make it a high performing product in the competitive landscape. The machine comes in two attractive colours – Crystal Blue & Crystal Grey.
On receiving the award, Mr. Kamal Nandi, Business Head & Executive Vice President, Godrej Appliances said, “Our relentless focus on innovation, customer centricity and environment has enabled us to create award winning products like ‘Edge Ultima Steelnox’. This recognition will propel our teams further to continue innovating for our consumers, in line with our brand philosophy of ‘Soch Ke Banaya Hai / Things Made Thoughtfully’. We have been investing in product design – both in terms of people and infrastructure, and the same is reaping dividend for the brand.”
Further, adding his comments, Mr. Rajinder Koul, Product Group Head – Washing Machines, Godrej Appliances said, “We are delighted with the recognition which is a testament to our spirit of innovation, and we remain committed to developing new and improved products for our consumers across segments. The Edge Ultima Steelnox machine offers semi-automatic consumers a best-in-class choice, and more such offerings are being rolled out across all washing machine segments.”