To connect and resonate with the consumers pan India, Kingston Technology, the world leader of memory products and technology solutions, recently completed In-Store branding project for Kingston FURY in India. The company covered plethora of cities pan India making the project India’s biggest and widest spread in-store branding project for the brand. The stores were covered with elements including lightboxes, wall branding, door branding, store signboards and counter branding.
Kingston Technology plans to use the branding of Kingston FURY to target footfall of 12K plus from a store leading to a combined average 750K+ reach per month from all the stores. In the past, the company has conducted many successful branding projects for products across categories like USB, SSD, Memory etc., and have received an overwhelming response from the partner community as well as the consumers. The branding efforts help partners to showcase the hero products as well as its compelling features from Kingston to the consumers more effectively and help them to highlight their long-term association with the World’s No. 1 brand.
Talking about Kingston FURY branding, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said, “India is a diverse market, and it is significant to connect with the customers and create a lasting impact. Kingston FURY is our high-performance gaming brand, that we recently launched, and it was pivotal to take our branding efforts to the nook and corner of the country. The successful completion of this project amidst the ongoing pandemic is a testament of our team’s hard work and resilience. In future as well, we will endeavor to consistently connect with our consumers pan India through such impactful projects”.
Kingston Technology earlier in 2021 launched its new high-performance, enthusiast and gaming brand: Kingston FURY. Building on the incredible success of the HyperX memory products, Kingston has rebranded its DRAM, flash and SSD gaming line into Kingston FURY, investing resources and knowledge from its core business to create the next generation of performance products. Kingston FURY continues the evolution of leading-edge, high-performance, enthusiast and gaming memory solutions from the largest independent memory manufacturer in the world, backed by three decades of Kingston engineering, manufacturing and customer service expertise.