Maruti Suzuki: Genuine accessories available online in over 100 cities


The company said users can search accessories based on the vehicle model, variant and product category

Topics


Maruti Suzuki | Maruti Suzuki India | Auto component production

maruti suzuki, cars, automobile

The country’s largest carmaker Maruti Suzuki India on Monday said its genuine accessories have been made available online in over 100 cities across India.

At present, a range of over 2,000 Maruti Suzuki genuine accessories are available online and will be expanded progressively to include more products, the company said in a statement.

Buyers can order from Maruti Suzuki Genuine Accessories (MSGA) website, which also offers the option of home installation, it added.

Commenting on the initiative, Maruti Suzuki India Managing Director and CEO Kenichi Ayukawa said, “Changing times and customer preferences have ushered radical changes in the way today’s customers’ shop. Increasingly online buying is the preferred mode of purchase. Maruti Suzuki draws inspiration from these changing customer behaviours and therefore we have digitized 24 out of 26 touchpoints of customers’ car buying journey.”

Stating that the availability of Maruti Suzuki Genuine Accessories online is in line with the company’s aim to offer a seamless ‘Phygital’ buying experience to customers, he said, “The online availability will further empower customers to purchase our trusted and reliable vehicle accessories.”



The company said users can search accessories based on the vehicle model, variant and product category.

Option of accessory fitment at home or at dealer’s location is available to the customers, they can choose any option as per their preference.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, February 28 2022. 15:40 IST