Meesho launches integrated e-commerce app for buyers and sellers

Internet commerce firm Meesho on Wednesday announced the launch of an integrated e-commerce mobile app for buyers and sellers as part of efforts to drive the digitisation of small businesses in the country.

With the latest Android version of the app, Meesho users can now toggle between the buyer and seller interfaces with a single click.

“In a bid to further aid the digitisation of small businesses in the country, Meesho…today announced the launch of an integrated e-commerce mobile app for Android users,” the company said in a statement.

Sellers, in particular, can expect an improved e-commerce experience with access to multiple features on the app that was earlier present only on the web versions.

These include order processing, payment tracking, inventory management and seller support.

The unified app and its features are expected to offer convenience to more than 4 lakh sellers on the platform.

Kirti Varun Avasarala, Chief Product Officer, Meesho said, “A significant number of Meesho sellers don’t have easy access to desktops or laptops, which were earlier essential for accessing all the features available on our platform”.

To provide them with a more seamless e-commerce experience, the company has adopted a mobile-first approach which will help sellers manage their business on the go with minimal effort, Avasarala added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor