Nestle apologises for wrong depiction of Keibul Lamjao Park on packaging

FMCG major Nestle India on Friday apologised for wrongly depicting Manipur’s Keibul Lamjao National Park location in Meghalaya on the packaging of its KitKat chocolate after objection by authorities from the state government.

The packaging of the particular batch of the KitKat travel break chocolate had also displayed a picture of a Red Panda, a species which is not found at the Keibul Lamjao National Park.

“While we stay at home, the KitKat travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the location of one of the packs celebrating wild life and we sincerely apologise for this unintentional error,” a spokesperson of Nestle India said.

The spokesperson further said,”We are launching two new packs as soon as possible to bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya.

On Thursday, in a letter to Nestle India CMD Suresh Narayanan, Manipur Principal Chief Conservator of Forests (Wildlife) and Chief Wild Warden, AK Joshi had pointed out that in the wrapping pack of KitKat chocolate, the location of Keibul Lamjao National Park has been shown in Meghalaya, which is factually incorrect as the only floating National Park in the world is situated in Manipur.

Moreover, accusing the company of “gross misrepresentation of facts”, Joshi also objected to the display of a picture of a Red Panda, a species which is not found at Keibul Lamjao National Park in the same cover of the KitKat chocolate.

“This communication is therefore to inform you of this gross misrepresentation of facts which is protested by the authorities concerned in the State of Manipur,” Joshi had written to Narayanan seeking a “fast and adequate redressal”.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor