One of the state’s leading health insurance providers, Religare Health Insurance, which covers 150+ cashless healthcare providers in Ahmedabad and over 500 in Gujarat, has recently re-christened itself as Care Health Insurance. The company believes that while the world is becoming fast-paced, automated, and transactional, the personal human touch – the essence of ‘care’ – continues to remain cardinal and relevant.
Sharing details about the brand transition, Anuj Gulati, Founding Managing Director & CEO, Care Health Insurance said, “We’ve always believed that ‘Care’ lies at the centre of all that we do as a Health Insurance Specialist. From primarily ensuring the customers’ access to quality healthcare to broadening the spectrum of overall ‘Care’ beyond hospitalization, to include preventive health check-ups, wellness, doctor consultations, diagnostics, and home care. We have now transitioned to an identity that is a true representation of what we do best as an organization – Care. And from this is born Care Health Insurance.”
Ensuring that the brand change will not have any impact on its customers, he further added, “The objective of delivering ‘Care’ has been at the foundation of this organization which has so far settled more than 23 lakh claims and provides customers with a network of 11000+ cashless healthcare providers across urban and rural India. All aspects pertaining to our customers’ existing policies, such as policy number, health card, cashless network, customer care details, and claims & renewal processes, remain unchanged. We also continue to offer value-for-money products for every customer segment and ensure its servicing by technology-backed processes. So basically, everything about the organization remains the same, except the name.”