Roblox Stock Breaks Out On Partnership With Toymaker Hasbro

Kid-centric video game company Roblox (RBLX) on Tuesday announced a partnership with toymaker Hasbro (HAS). The news drove Roblox stock and Hasbro stock higher.


Under the arrangement, Hasbro will introduce products inspired by Roblox games. Those products will include Roblox-branded Nerf blasters and a new version of board game Monopoly.

The Nerf blasters will be based on popular Roblox games such as “Arsenal,” “Jailbreak” and “Mad City.” Available in the U.S. this fall, the toy guns will include a code that Roblox fans can redeem for a virtual blaster to equip their avatar and use in the game that inspired it.

“We are thrilled to bring Nerf Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” Adam Kleinman, vice president of Nerf global marketing for Hasbro, said in a news release.

Roblox Stock Clears IPO Base

Also, later this year, Hasbro will be launching a Nerf-branded digital experience on the Roblox platform.

The Monopoly: Roblox 2022 Edition board game also will include a digital tie-in for players. The game is available now for preorder, Hasbro said.

On the stock market today, Hasbro stock climbed 1.8% to 98.84. Meanwhile, Roblox surged 9.4% to 82.05. Earlier in the session, Roblox stock broke out of an IPO base at a buy point of 79.20, according to IBD MarketSmith charts.

San Mateo, Calif.-based Roblox went public on March 10 in a direct listing at a suggested price of $45 a share. In intraday trading Tuesday, it notched an all-time high of 83.40.

Roblox stock is on IBD’s Leaderboard watchlist.

Follow Patrick Seitz on Twitter at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.


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