Vodafone Idea makes foray in e-sports, ties up with Nazara Tech

VIL sees gaming as a highly monetizable segment with a significant growth potential


Vodafone Idea | Nazara Technologies | Voda idea

VIL, Nazara

Eyeing growth in average revenue per user, debt-ridden telecom operator Vodafone Idea Ltd (VIL) on Monday made a foray in the online gaming segment in partnership with Nazara Technologies.

VIL sees gaming as a highly monetizable segment with a significant growth potential.

“Gaming is perfectly aligned with our strategic focus of driving higher engagement quotient with our consumers transitioning from offline to online world, and for sure upgrading ARPU (average revenue per user) and therefore monetisation,” VIL chief marketing officer Avneesh Khosla said while announcing the company’s foray into the gaming segment.

VIL had reported an ARPU of Rs 115 in December 2021 quarter.

Khosla said the company will strategically build the gaming ecosystem through this partnership.

He said the company plans to launch e-sports in the next couple of weeks followed by social gaming in next 3-4 months.

VIL games will be available for its subscribers on both free and paid basis. The paid plans of the company are in the range of Rs 25- 56 per month.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, March 14 2022. 19:57 IST